NBA Accelerates the Transformation of the Basketball Africa League in Africa
Good health and well being
Gender equality
Decent work and economic growth
Industry innovation and infrastructure
Reduced inequalities
Partnerships for the goals
Through private investment, government engagement and a long-term growth strategy, the NBA aims to transform the BAL into a franchise-based league capable of driving sustainable sports and economic development across Africa.
A New Era for African Basketball
The NBA continues to expand internationally and sees Africa as a strategic growth market. After several seasons operating under a touring format, the Basketball Africa League could evolve into a more structured competition based on permanent franchises. The objective is to attract long-term investment, strengthen club sustainability and enhance the overall commercial value of African basketball.
Leveraging the United Nations General Assembly
During the United Nations General Assembly in New York, NBA executives plan to meet African leaders to present the future vision of the BAL. These discussions highlight the growing role of sport diplomacy and the importance of partnerships between governments and private investors in supporting sports development.
Record-Level Investment Interest
Countries including Morocco, Nigeria, Senegal, Rwanda, Kenya and South Africa have reportedly shown strong interest in hosting future franchises. Some proposals are said to exceed $50 million, demonstrating growing confidence in the economic potential of the African sports industry.
Permanent Franchises Could Arrive in 2027
The proposed roadmap foresees the gradual introduction of permanent franchises starting in 2027. Over time, the BAL could become a league built around ten core franchises playing home-and-away games, while two additional spots would remain available through qualification pathways.
A Catalyst for Economic and Social Development
Beyond competition, the transformation of the BAL could stimulate job creation, sports tourism, infrastructure investment and youth development. By building a stronger sports ecosystem, the league aims to contribute to broader economic and social development across the continent.
EN





