Sporting Goods 2024 : Time to move - McKinsey & Company

The 2024 report "Time to Move" focuses on two key priorities for the sporting goods industry: adapting to a shifting economic environment and promoting global physical activity for healthier lifestyles, a shared goal with the WHO and McKinsey. The report opens with insights from industry leaders and experts, emphasizing optimism for 2024 driven by improving markets and evolving consumer preferences. More people are choosing accessible, social sports over traditional, organized ones. Participation is now as critical as performance. To navigate volatility, companies are embracing integrated business planning and analytics. Sustainability and innovation within sporting ecosystems also present significant opportunities. Overall, the report portrays an industry at a turning point, balancing challenges with opportunities for growth.

Access full resource