Understanding the Social and Economic Value of an Incredible Industry - THiNK Active Research Centre

This report addresses the significance of physical activity, particularly in light of the COVID-19 pandemic, which reinforced its importance in public health policies across Europe. It highlights the need for a fundamental shift in how policymakers and the public perceive the value of the health and fitness sector. The report presents the European DataHub, a platform designed to collect and analyze high-quality data on business performance, consumer behavior, and economic impact. It explores the industry's contributions to healthcare savings, economic growth, social cohesion, and crime prevention, as well as its role in environmental, governance, and sustainability (EGS) efforts. Additionally, it introduces the International Consensus on Social Return on Investment (SROI), an initiative to establish standardized methods for measuring the sector’s societal impact. Through data-driven insights, the report aims to support evidence-based policymaking and industry transformation.

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