GENERAL PRESENTATION
Lacoste is an international brand of the MF Brands group, established in 98 countries, through a network of 1100 shops. Created by René Lacoste in 1933 to liberate movement through collections at the crossroads of sport and fashion, the brand has relied since 2006 on the strength of the Lacoste Foundation to make equal opportunities a reality throughout the world. It supports the social and professional integration of disadvantaged or disabled young people as well as the improvement of living conditions in local communities through projects in the fields of education, the environment and health.
The launch of the “Play Collective, Learn & Thrive” programme
The Lacoste Foundation and Sport Impact are joining forces to launch the “Play, Learn & Thrive Collective” programme, which aims to promote sport as a springboard for access to education, social integration and professional integration in Africa. The two entities support local associations in the development of programmes combining sport and education. This collaboration provides for a progressive development of the “Play, Learn & Thrive collective” programme by 2026 in 5 countries on the African continent where the Lacoste brand is currently present with its local partners.
In 2022, two initial projects are planned in Morocco and South Africa. The “Play, Learn & Thrive” programme will make it possible to implement various actions to make equal opportunities a reality for young people:
- Social integration through sports lessons and participation in tournaments in disadvantaged areas;
- Sustainable schooling by combining sports activities with an educational and personal development programme;
- A professional integration programme in direct link with Lacoste’s partner in each of the target countries.
