The Paris 2024 Organising Committee for the Olympic and Paralympic Games and the Agence Française de Développement are launching together a social and environmental entrepreneurship programme in support of 24 projects with considerable social and environmental impacts, carried out by elite athletes: 16 projects in Africa and 8 in France. The initiative is launched just a few months after a cooperation agreement was signed by Paris 2024 and AFD for projects contributing to sustainable development through sport, in France and around the world.


The 8-month programme is set to start in February 2021 and will aim to support laureates in the implementation of their entrepreneurship projects contributing to the achievement of the 17 Sustainable Development Goals (SDGs) in France and in Africa.

An Incubation programme dedicated to elite athletes

  • Face-to-face training workshops alongside athlete-entrepreneurs
  • Sessions with leading senior experts
  • Individual mentoring sessions
  • Collective intelligence sessions
  • Access to a range of online resources
  • Incubation for projects in France is carried out by the Ticket For Change association
  • Incubation for projects in Africa is carried out by the Yunus Sports Hub (+ local incubators)

Elite athletes will be chosen according to their motivation, to the level of maturity of their idea or project, and to the entrepreneurship solution identified to address a local social and/or environmental issue.


Key information

  • Eligible countries: France and African countries
  • Beneficiaries: elite athletes (active or undergoing retraining)
  • Main theme: social and environmental entrepreneurship
  • Services: incubation – acceleration
  • Selection process: application – interview – selection
  • Virtual Q&A session (in French) : November 23, 2020 from 5pm to 6 pm CET (Participate in the information session)
  • Deadline for applications: December 8, 2020 (Click here to apply)
  • Announcement date of the 24 laureates: January 15, 2021
  • Incubation period: 8 months from February to October 2021
Photo credit : @Paris2024
A solution of
Paris 2024 and AFD
France and Africa
Deadline for submission
Paris 2024 and AFD
The Paris 2024 Organising Committee for the Olympic and Paralympic Games is responsible for planning, organising, financing and delivering the Olympic and Paralympic Games in Paris in 2024, in accordance with the Host City Contract signed by the IOC (International Olympic Committee), CNOSF (French National Olympic and Sports Committee) and Paris City Council.

The Agence Française de Développement (AFD) is a public body at the heart of the French development assistance apparatus. It works towards poverty reduction and promotes development in the Global South. Sport is now a key component of its social cohesion strategy.
Sustainable development goals
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