Alley-oop Africa, the docu-series that follows the daily life of 20 young basketball players

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AFD, BAL, the Senegalese NGO RAES and Keewu Production have partnered to create the docu-series Alley-oop Africa which features 20 young basketball players from 7 African associations. These 20 athletes lived together on a tailor-made campus in Thies (Senegal) for 3 weeks.

Nowadays, sport occupies an important place in the national policies of African governments. The emphasis is on the democratization of sports and sports for all. Led by the Senegalese NGO RAES, Keewu Production and the Basket Africa league (BAL) in partnership with a network of local associations in 7 countries, and supported by AFD, the Alley-oop Africa project is part of the continuity of the sports policy implemented by the governments and will promote the practice of sports among African youth and girls in particular.

Alley-oop Africa is an awareness campaign for the general public, especially young people, whose behavior will be encouraged to change around health and gender equality issues. By mobilizing the attractiveness of sport, the fame of sportsmen and women and the success of popular media and digital formats, the project will create educational messages and convey on a large scale values such as civic commitment, solidarity and respect for others.

WHY?

The practice of basketball is at the heart of this campaign. The objective is to contribute to making sport a lever for development in terms of access to health and well-being (MDG 3) and gender equality (MDG 5). The program is based on 3 axes:

Raising awareness among young people by using sport as a vehicle for promoting health and gender
Promotion of sports participation, particularly among girls, by fighting against stereotypes and discrimination that hinder their free participation in sports
Structuring “sport and development” associations and highlighting African dynamism and talent on the theme of “sport and development” through edutainment media

HOW?

The program puts in competition, during one month, 20 young girls and boys who were selected in 7 different countries, with the help of local associations*, according to their sports skills and their sensitivity to the SDGs. These athletes joined a basketball camp at the Alley-oop Africa campus in Thies (Senegal). Alley-oop Africa relies on the production of a fun, entertaining and inspiring docu-series with a strong digital broadcast. The Alley-oop Africa project is based on the methodology of education through entertainment (called here “edutainment”).

The project relies on the power of example to convey life skills and key information to audiences who will watch their adventures on mass media and/or digital media or who will be engaged in activities in these three countries.

The camp was punctuated by 3 times

Sports challenges: organization of daily matches and trainings with physical, tactical, technical and mental work in the presence of continental and international basketball stars;
Incubation of collective thematic projects: Organization and construction of group projects on gender equality or health with the help of partner associations
Personal and collective development: organization of fun activities around sports and awareness of the SDGs in order to improve group cohesion, including meetings with inspiring personalities from the world of sports, including some Sport Impact Leaders

The docu-series Alley-oop Africa will be broadcasted soon in the form of 12 episodes of 52 minutes.