Sport en Commun

Born in Paris from Senegal- and Mali-born parents, Diana is a former international Malian basketball player. A streetball figure in France and an activist of 3 on 3 basketball, she took part in the 2008 Olympic Games with Mali and is now among the Peace & Sport NGO’s Champions of Peace.

From its motto "Animation and 3x3 basketball in the heart of your city", the Dreals Paris House is a 3x3 basketball sport event organized in different African countries, allowing to inculcate values and to educate the youth through sport. It brings to the heart of the cities, spectators and high-level athletes.

Context

3×3 basketball is an Olympic variant of basketball, pitting two teams of three players against each other on a half-court instead of five.

Labeled as the “most attractive urban event”, it appeared for the first time at the Youth Olympic Games (YOG) in 2010 and was chosen for its originality as a young, urban sport with a positive image, and for its universality. The particularity of this sport is that it can be practiced with limited infrastructure and equipment. This discipline has been revealed throughout the world as a potential catalyst for the development of basketball.

As 3×3 basketball is a free and friendly sport that has been developing for several years, the FFBB and FIBA have been supporting the popularisation of this new discipline. This success has led to an increased demand, requiring a rigorous implementation and professional support.

Goals

To introduce basketball to all the populations of the African continent
To increase the audience of basketball in the sports communication of the countries
To promote the image of the countries through a worldwide sport activity
To promote the socio-cultural activities of the host cities
To federate all the youth of the country and to value its various talents
To capitalize on the 3×3 events through an international FIBA ranking
To qualify African countries for international FIBA competitions through a high ranking (Olympics)
To develop the talents of the youth via trainings and conferences on the theme “Sport-City-Company”.
To promote basketball and women’s sports
To promote jobs related to sports and sports events
To create an annual 3×3 league

Activities

Organisation of Basketball camps (3×3, physical preparation)
Training of referees and coaches through conferences
Organisation of sports activities for the general public
Organisation of shows to promote the socio-cultural actors of the host cities
Organisation of partner and/or company tournaments
Organisation of 3×3 FIBA tournaments (women and men)

Target Impacts

More than 1,000 young people have benefited from training and camps in various African countries
Intervention in 6 African countries: Burkina Faso, Ivory Coast, Guinea Conakry, Niger, DR Congo
More than one million spectators, thanks to a partnership with Cis Médias for the broadcasting of Live TV
An experienced multidisciplinary team of 42 people from 14 countries
A continuous work that allowed Burkina Faso to be ranked 2nd, DR Congo 4th and Togo 7th in the latest FIBA Men’s Basketball Africa ranking, which qualifies them for the CAN Basketball 3×3 2021
A set of 13 stages planned in 12 different African countries over 2021
A set of 22 stages planned in 22 different African countries over 2022